Event details

Date

Time

 

19 October 2020

8am PST

Register Now

A full day of pre-conference inspiration and networking opportunities at Adobe MAX 2020, specifically for students and those just beginning their professional journeys.

Agenda

LANDING YOUR DREAM JOB: 8:00 - 11:00am PDT

  • Sessions Highlighting Portfolio Basics, Applications + Interviews, and Social Media Presence
  • Round Table Conversations
  • Mentor Panel

YOUR PROFESSIONAL PRACTICE: 12:00 - 3:00pm PDT

  • Sessions Detailing Your Career Journey, Office Environment, and Work/Life Balance
  • Networking + Mentorship Chats
  • Mentor Panel

ENTREPRENEURS EVERYWHERE: 4:00 - 7:00pm PDT

  • Sessions Focused on Kickstarting Your Business + Business Development
  • Networking + Mentorship Chats
  • Closing Session

Program schedule is subject to change. More information, including a detailed agenda, will be sent closer to the event.

Speakers

Speakers: Landing Your Dream Job at 8am PDT

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Andrew Hochradel

Owner - HOCH, LLC

View Bio

Andrew Hochradel is a brand identity designer, Adobe Mentor, and the host of 'Design in The Dark'. He uses his unique perspective to create visual systems and educational lessons that are innovative, engaging, and entertaining.

@HochDotCo

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Julie Sanduski

Designer - Freelance

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Julie is a a multidisciplinary designer specializing in the intersection of food, technology, and the circular economy. She’s worked at companies like IDEO and Microsoft and most recently, was selected to represent the design community as one of nine Adobe Creative Residents globally. During her one year-residency, she conducted research and worked with industry leaders to design circular solutions to reduce food waste. She has led workshops and talks at events including Seattle Interactive, Adobe MAX, AIGA, and DesignX and was selected into the Ellen MacArthur Foundation’s From Linear to Circular Programme London.

@juliesanduski

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Nick Longo

Designer | Professor | Podcast Host - Longo Designs | California State University Northridge | The DGDC Podcast

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Nick Longo is a lover of all things "branding." Born and raised in Southern California, he leads Longo Designs, a food & beverage based branding studio focusing on strategic, story-telling design. In addition, Nick is a design instructor at California State University, Northridge and co-hosts the Deeply Graphic Designcast.

@longodesigns

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Patricia Reiners

Innovation Designer (UX/UI) - Freelance

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Patricia Reiners is a freelance Innovation Designer exploring emerging technologies and the future of experience design. She is working as freelance designer for different agencies, startups, and larger corporations like Google, which helped her to identify gaps where innovation could have transformational change.

@ux.patricia

Speakers: Your Professional Practice at 12pm PDT

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Maddy Beard

UI/UX Creative Resident - Adobe

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Maddy Beard is a strategic designer with a focus on UI/UX design in the wellness space. Empathy, cognitive psychology, and digital wellbeing are all driving forces behind her work.

This year during her Creative Residency with Adobe, Maddy is exploring ways to help people achieve their wellness goals using tech and, at the same time, actively designing these products to promote more mindful tech use. She also shares educational content about design on Youtube and Instagram.

@maddybeard.ux

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Martin Hoang

Visual and Marketing Experience Designer - Adobe

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Martin Hoang is a visual designer by day and artist by night. After going through his own personal mental health struggles, he’s been creating art to advocate for mental health awareness in the Asian American community around him. Martin’s work brings honest and personal advocacy along with relatable content to his audience.

@martinhoangdesign

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Wednesday Tran

Artist | Designer | Experimenter - Wednesday Co.

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Wednesday is a Vietnamese American San Diego based artist, dog mom, and amateur rock climber. Known for her colorful calls for social justice, Wednesday works to introduce difficult conversations in her community relating to topics like Vietnamese culture, women's empowerment, and mental health. Currently, she works as a Creative Lead and Graphic Designer during the day, but in the off-hours, you can find her whipping up art experiments with new media and methods with her English Bulldog snoozing by her side.

@whaletran @lilmisstran

Speakers: Entrepreneurs Everywhere at 4pm PDT

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Aundre Larrow

Visual Artist - Darling Street

View Bio

Aundre Larrow is a Jamaican-born photographer based in Brooklyn, NY. From his work as an Adobe Creative Resident exploring stories across the country to working on the set of W. Kamau Bell’s United Shades, Aundre seeks to see the fundamental truth in each human being, regardless of background, culture, or upbringing. For him, portraiture is the archeologist’s chisel, the biologist’s microscope, the physicist’s Large Hadron Collider.

@aundre

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Becky Simpson

Illustrator and Art Director - Chipper Things

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Becky is an illustrator, author, founder of Chipper Things and the art director at Tubby Todd. She was one of Adobe's inaugural Creative Residents.

@beckymsimps

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Isabel Lea

Creative Director - ATYPICAL

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Isabel is a London based creative director and co-founder, with experience working in the UK, USA and Scandinavia. In her role as Creative Director at ATYPICAL she creates strategic visual identities, typefaces, design and art direction for brands including Panasonic Cameras, Adobe and other notable cultural and tech brands. Alongside this, she develops experimental projects around language; visualising concepts and bringing them to life in a way which is tactile and interactive through installations, typefaces, and product collections.

@isabelklea

Panelists: In Conversation at 10am PDT

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Chris Bjerre

Motion Designer - Self Employed

View Bio

Chris is a Danish, San Francisco based multidisciplinary artist with over a decade of experience in the Motion Graphics Industry. His diverse and vast body of work includes feature films, commercials, title sequences, music videos, games, vr and experiential design.

@chris_bjerre

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Kristine Arth

Founder & Principal Designer - Lobster Phone

View Bio

Kristine Arth is the founder and principal designer behind Lobster Phone. She is known for building brands that carefully balance timelessness with distinct visual expression. Arth has designed identities for global brands such as PayPal, Nivea, Western Digital, and SodaStream, in addition to start-ups such as Love Wellness, Cresco, Loliware, Ori Systems, and Eva Tech. Her work has earned awards from Red Dot, IDA, iF Design, IDSA, SPARK!, GDUSA, IDEA and The Dieline. Arth has juried The One Show, SOTA, IDSA and ADAA; was a keynote speaker at First Round, Brand New, and AIGA. She’s been a featured designer and ongoing host for Adobe Live by Behance. Lobster Phone has been named one of the best design studios for start-ups by TechCrunch.

@arthkris @lobsterphone.co

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Mashama Thompson

Creative Director - 510media

View Bio

Mashama is Co-founder and Creative Director of 510media, a creative and brand strategy studio based in Oakland, California. Over the past fifteen years, he has operated as the Chief Brand Strategist, leading both creative and strategic teams in the physical and digital space, across a variety of industries. His work is driven by a simple thesis: create for humans through simple, elegant, engaging, human-centric design, that amplifies emotion to drive behavior and people to value. In addition, he teaches a course he developed called ‘PLAY Sessions: Unlocking Brand and Behavior’, as well as guest lectures on the link between Branding, Evolution, Emotions and Behavior. Mashama has also served on the Adobe Design Awards panel for 5 years, working directly with the future leaders of design.

@dope_n_genius

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Valentina Caballero

Director & Photographer - Las Hermanas Pictures

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Valentina Caballero is a Colombian-Canadian director and photographer based in Toronto. Whether it's through photos, short films or mixed media pieces, her work focuses on telling stories from perspectives we don't encounter very often. Her most recent film credits include Memories (Recuerdos) (2019), soon (2018), Indecision (2017) and Glass House (2016). Apart from working on new projects, you can find her skateboarding or playing the guitar.

@val.ntina.c

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Yiying Lu

Founder & Creative Director - Yiying Lu Studio

View Bio

Born in Shanghai China, educated in Sydney Australia and London UK, currently based in San Francisco, Yiying Lu is an award-winning artist, entrepreneur, global educator, and bilingual TEDx speaker. She was named one of the Fast Company’s Most Creative People in Business, Microsoft’s “Top 10 Emerging Leader in Innovation”, and a “Shorty Awards” in Design. Yiying speaks about Cross-Cultural Design, Creativity & Innovation in English and Chinese, at conferences such as TEDx, SXSW and Adobe MAX. She has created iconic art and campaigns for brands from Disney to Microsoft, and built brands for hundreds of companies during her time as a creative director at 500Startups. She is also the artist behind the Dumpling Emoji and the “Twitter Fail Whale" and the Chinese paper-cut style Mickey Mouse for Disneyland Shanghai. Her life purpose is being the bridge between Art & Tech, Business & Culture, Work & Life, and East & West.

@yiyinglu

Panelists: In Conversation at 2pm PDT

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Archana Thiagarajan

Director of Design - Adobe

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Archana Thiagarajan is a Director of Design, leading a team of enterprise designers for Adobe’s Experience Cloud business. She also serves as the site lead for Adobe Utah’s Diversity & Inclusion programs. Over the last 2 decades, her work has influenced the design of products for the traveler, army, navy, homeland security, analyst, marketers and now experience makers. Strong partnerships, inclusive design processes and driving to a clear point of view are the fundamentals to the teams she leads. Archana is the recipient of Adobe’s 2018 Founder’s Award. She was recognized by Women Tech Council of Utah as one of the top 12 women tech leaders in Utah for 2015. She was featured in Utah Valley Business Q magazine’s 40 Under 40 edition(2016).

She is an accomplished vocalist and has performed on numerous platforms and occasions.

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Bianca Salomon

Product Designer - Dockwa

View Bio

Bianca Salomon's design thinking approach allows her to seamlessly translate users' needs into engaging experiences. She started at Parsons School of Design where she graduated with a degree in Fashion. Shortly after graduating, she realized she enjoyed building the website for her products more than selling them and decided to get a certification as a Full-Stack Developer. After serving on the web team at her church where she discovered a passion for making people's lives easier, she began searching for a way to combine her empathy, design aesthetic, and tech proclivity to make a difference. She won a full scholarship from Adobe XD for a UX/UI Design certification. She currently works as a Product Designer at Dockwa- Connecting Boaters to Marinas. In her spare time, she's actively sharing tips on Instagram on how to make a positive impact on users, and giving back to the South Florida UX community.

@biancaasalomon

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Forest Young

Global Principal - Wolff Olins

View Bio

Forest Young is a global design leader, educator and speaker. He is a Global Principal at Wolff Olins — which was recently named Fast Company’s Most Innovative Company for Design. Here, he leads initiatives for the world’s most influential companies. Prior to joining Wolff Olins, Forest was ECD at West, leading design across a portfolio of early stage companies. Forest is a Senior Critic in graphic design at the Yale School of Art, where he is also a distinguished alumnus. His work has received the industry's highest design accolades including the Gold Design Lion at Cannes and the ADC Black Cube.

@emcray

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Karl Isaac

Founder/CEO - Hi It's Us

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For the past 20 years, Karl has been giving brands chiropractic adjustments while client-side at Microsoft, Adobe, Ebay, and Apple and agency-side at Razorfish and Landor. In 2019 he founded HI It’s Us global brand studio to help some of the world's best known brands change to better reflect culture, embrace digital, and unite through a common vision on a global scale. Karl has worked extensively with and in the world’s leading advertising, brand, and design agencies and has built in-house agency teams. As a leading brand spokesperson, he has presented at SXSW (2x), DMEXCO, AIGA National Conference, Digiday, and Interbrand events and has been interviewed and published in Wall Street Journal, AdWeek, AdAge, Inc., Forrester, CMO.com and beyond. Karl holds an MBA from Duke University with focus on Marketing and Technology, Master of Architecture from UCLA with focus on Design, and BA from Hampshire College.

@redglassesclub and @hiitsusstudio

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Richard Irving

Creative Director - Hollister Co.

View Bio

With a degree in Graphic Design from Central Saint Martins, London and 16-years of design and leadership experience, I currently lead and mentor a talented team of multi-disciplined designers. We develop best-in-class, high-performing, innovative creative across all channels including Brand Media, Social, Online and In-Store Marketing within all regions including US, EMEA and APAC. As a mentor and creative ambassador, I work with Adobe, The One Club, Re:create, Clear Water, and art colleges around the world to mentor students and share my extensive knowledge with the next generation of creative talent.

@brit_chard

Mentors: Available to Chat at 1pm PDT

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Ana Gomez Bernaus

Designer, Illustrator and Lettering Artist - Freelance // Anenocena

View Bio

Ana is a designer, illustrator and lettering artist based in Los Angeles. Originally from Barcelona, her early work was influenced by Catalan Modernism. Its visual richness permeated her designs with dynamic, elaborate compositions. In 2009 she moved to NYC where she fell in love with typography. Barcelona brought her a taste for illustration, New York allured her with type, and now both disciplines live in Los Angeles through digital lettering. Her clients include AIGA, Adobe, Converse, Los Angeles Times, Microsoft, Nike, Trident, and Snapchat among others. Ana has been awarded the Type Directors Club Certificate of Typographic Excellence; the Communication Arts Typography Award and the SOTA and TypeCon 2016 Prototype. She was nominated for the 2013 Lürzer’s Archive 200 Best Illustrators worldwide 2013/2014 and the Outstanding Graphic Design category in the Cinema Eye Honors.

Her work has been featured in Adobe Create, Domestika, AIGA’s Eye On Design, Grafica, and Etapes.

@anenocena

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Brian Yap

Creative Director - Adobe

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Brian is a San Francisco based illustrator and designer working as a creative director at Adobe. He create art using mostly new technology but loves to reference old graphic techniques like engraving and stippling. As a creative director he also works to help tell the stories of other artists that create work digitally.

@byap

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Chris Do

Founder/CEO - The Futur

View Bio

Chris Do is an Emmy award-winning designer, CEO and Chief Strategist of Blind and the founder of The Futur—an online education platform that teaches creatives how to make a living doing what they love. He currently serves as the chairman of the board for the SPJA, and as an advisor to Saleshood. He has also served as: advisory board member and programming chair for AIGA/LA, Emmys Motion & Title Design Peer Group, Otis Board of Governors, Santa Monica College and Woodbury University.

@theChrisDo

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Daniel Frumhoff

Design Director/Design Educator - Freelance + Parsons, The New School

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Daniel Frumhoff is a Design Director, Motion Designer, and Design Educator based in New York City. He collabs with the Stanford d.school and has taught Graphic Design + Typography at Parsons, The New School and at the Maryland Institute College of Art. Previously, he worked for Landor, Naturalizer, Barrel, and Pentagram. Daniel holds an MFA in Graphic Design from the Maryland Institute College of Art, earned four Certificates from the Basel School of Design, and received his BFA from Webster University in Graphic Design.

@dfrumhoff

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Dennis Dunbar

Digital Artist/Retoucher - Dennis Dunbar & Associates

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Since 1991 Dennis has been adding the Photoshop Magic to movie posters and images for ad campaigns. He loves working on cool images with cool creatives whether they’re for the latest blockbuster movie, a shot of a beautiful model, or a product shot for a new ad campaign.

@dennisdunbar

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Goldie Chan

Founder - Warm Robots

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Goldie Chan is a global speaker, strategist and writer. She's known as the "Oprah of LinkedIn" by Huffington Post and her video channel won LinkedIn Top Voice. Goldie founded Warm Robots, a social media strategy agency based in Los Angeles with global clients, like Adobe. She writes for Forbes on “Personal Branding and Storytelling in the Digital Age” where her articles on personal branding are consistently page 1 ranked and used in educational institutions and business development. She is a proud member of the Producer’s Guild of America, New Media Council, Stanford University graduate and has been featured as a fresh voice in CNN, Inc. Magazine, Fast Company and more.

@goldiecylon

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Hallease Narvaez

Video Producer, Digital Storyteller, Host, YouTuber

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Hallease (pronounced Hall-lease) is a video producer, editor, and digital storyteller based in Texas. She graduated from the University of Texas at Austin with a BS in Radio - Television - Film and has produced content for Google, Intel, Hewlett-Packard Enterprise, and SPANX among others. Always interested in documenting and reflecting on her life, she created her YouTube channel - Hallease. This allows her to catalog her life through short films, reviews, and occasional collaborations. As a YouTube Creators for Change Ambassador (Class of 2018), she created documentaries and short films promoting tolerance and highlighting marginalized groups through her vlogumentary-style storytelling. In 2018 she started StumbleWell, a full-service creative production company. In 2019 it produced season 1 of Say it Loud for PBS Digital Studios. A show distributed on YouTube, Facebook, and PBS Video. @hallease.mp4

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Kristine Arth

Founder & Principal Designer - Lobster Phone

View Bio

Kristine Arth is the founder and principal designer behind Lobster Phone. She is known for building brands that carefully balance timelessness with distinct visual expression. Arth has designed identities for global brands such as PayPal, Nivea, Western Digital, and SodaStream, in addition to start-ups such as Love Wellness, Cresco, Loliware, Ori Systems, and Eva Tech. Her work has earned awards from Red Dot, IDA, iF Design, IDSA, SPARK!, GDUSA, IDEA and The Dieline. Arth has juried The One Show, SOTA, IDSA and ADAA; was a keynote speaker at First Round, Brand New, and AIGA. She’s been a featured designer and ongoing host for Adobe Live by Behance. Lobster Phone has been named one of the best design studios for start-ups by TechCrunch.

@arthkris and @lobsterphone.co

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Kyle Webster

Senior Design Evangelist - Adobe

View Bio

Kyle T Webster is an illustrator, living in North Carolina, who has drawn for The New Yorker, TIME, The New York Times, Wall Street Journal, The Atlantic, Entertainment Weekly, Scholastic, ADOBE, Nike, IDEO, and many other distinguished editorial, advertising, publishing and institutional clients. His illustration work has been recognized by the Society of Illustrators, Communications Arts, and American Illustration. In 2009 and 2010, Kyle created two top 50 iPhone games. He is known throughout the world as the founder of KyleBrush.com, the brand behind the world's best-selling Photoshop brushes for professional illustrators, animators, and designers. His brushes were the first to be officially licensed by Adobe for inclusion in the Adobe library of tools for Photoshop and Photoshop Sketch (iPad). Kyle also currently teaches Portraiture and Digital Painting at the UNC School of the Arts.

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Mandy Celine

Filmmaker & Producer - Mandy Celine

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Mandy is a filmmaker and producer based in London, UK. Having previously worked with several tv networks, magazines and agencies, Mandy discovered how high the barrier to entry was in the visual arts, especially in video production. She decided to build an agency from the ground up, to bring up newer creatives from many different backgrounds - and get them paid! - to get experience, in a less traditional way.

Along side making video content, Mandy has expanded into hosting workshops for upcoming video creatives collaborating with brands, like Adobe, Epidemic Sound and YouTube UK to name a few.

@mandyceline

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Martin Froger-Silva

Multimedia Producer - FWD.us

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Martin Froger Silva is an impact driven filmmaker and photographer. Pushed by the desire to share powerful stories that drive change, he has been working at FWD.us, a political advocacy organization focused on immigration and criminal justice reform, for the last four years. He's continuously searching for new and creative ways to tell human-focused stories. He's traveled across the US collecting and sharing stories of everyday Americans fighting to live their best life in this country against all odds. He's worked to uplift the strength of communities across the country and share the strong and beautiful voices that make them shine. The son of two immigrants, his multi-ethnic background drives his everyday life. He firmly believes in the power of images to tell powerful stories that inspire people, and is always searching for new and creative ways to tell human-focused stories. He has been producing multimedia content for ten years.

@martinfroger

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Shawn Cheris

Director of Brand + Experience - Adobe

View Bio

As a Director of Design at Adobe, Shawn Cheris runs an organization collectively responsible for the overall brand and experience of Adobe’s products. In addition to tending to Adobe’s design system, Spectrum, his teams focus on brand, iconography, content strategy, developer ecosystem, and inclusive design spanning Adobe’s entire product portfolio.

@shawntourage

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Talin Wadsworth

Principal Designer - Adobe

View Bio

Talin Wadsworth is the Principal Designer for Adobe XD, a tool for UX/UI design and interactive prototyping. As part the Adobe Design group, he has lead many 1.0 product initiatives, including the launch of Creative Cloud and Adobe Sketch for the iPad. Talin is also an illustrator, live-streamer, and print maker. He is a graduate of California College of the Arts, and lives in Oakland, CA.

@mrtalin

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Victorin O. Areno

Experience Designer - Adobe

View Bio

I am a User Experience Designer and passionate about social justice. I enjoy solving design problems, and I am a people person, always down to learn something new. Things to know about me: I enjoy giving unexpected gifts to people around me. Whoever has lived in darkness knows how to appreciate the light, Whoever has lived the sadness knows the value of laughter, Whoever rarely receives knows the value of a gift. (Victorin Areno)

I work a lot with kids because I believe they have the most exceptional design mindset. And I make t-shirts as a hobby.

@benareno

Mentors: Available to Chat at 5pm PDT

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Charmaine Poh

Artist - Self Employed

View Bio

Charmaine Poh works across photography, film, and performance to create spaces for narratives that are often unseen and unheard. Central to her practice is considering the performativity of the everyday, and the ways tenderness can be a form of resistance and rebuilding of worlds. Her practice often employs ethnographic methods in working with communities to establish processes of co-authorship and sharing. Her work has been supported by the M1 Singapore Fringe Festival, the Singapore International Photography Festival, Objectifs Centre for Photography and Filmmaking, The Taipei Arts Festival, The International Center of Photography, Photoville, WeTransfer, and The New York Times, among others. In 2019, she was recognised as one of Forbes Asia 30 under 30 - The Arts, and one of CLEO Magazine's Changemakers. She graduated with an M.A. in Visual and Media Anthropology from the Freie Universität Berlin, and a B.A. in International Relations from Tufts University.

@psxcharmaine

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Cheriss May

Photographer & Educator - Ndemay Media Group

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Cheriss May is a lauded portrait and editorial photographer based in Washington, D.C. She is the president of Women Photojournalists of Washington, an Adobe Education Leader, a sought after speaker and an adjunct professor at Howard University, her alma mater. Her work has appeared in O Magazine, The White House Historical Association, The New York Times, Bloomberg, Time, ABC News, The Today Show, and MSNBC. Cheriss’s work is featured in a permanent exhibit: MFON's “In Conversation: Visual Meditations on Black Masculinity”, at the African American Museum in Philadelphia. Connect with Cheriss May via her website http://cherissmay.com

@cherissmay

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Chris Bjerre

Motion Designer - Self Employed

View Bio

Chris is a Danish, San Francisco based multidisciplinary artist with over a decade of experience in the Motion Graphics Industry. His diverse and vast body of work includes feature films, commercials, title sequences, music videos, games, vr and experiential design.

@chris_bjerre

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Erica Larson

Associate Creative Director - Adobe

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I am a designer, instructor, and associate creative director at Adobe. Put simply, I make stuff that makes you wanna make stuff.

@iliveinletters

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Forest Young

Global Principal - Wolff Olins

View Bio

Forest Young is a global design leader, educator and speaker. He is a Global Principal at Wolff Olins — which was recently named Fast Company’s Most Innovative Company for Design. Here, he leads initiatives for the world’s most influential companies. Prior to joining Wolff Olins, Forest was ECD at West, leading design across a portfolio of early stage companies. Forest is a Senior Critic in graphic design at the Yale School of Art, where he is also a distinguished alumnus. His work has received the industry's highest design accolades including the Gold Design Lion at Cannes and the ADC Black Cube.

@emcray

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Hajdeja Ehline

Art Director - Adobe

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I'm a passionate hard working art director who believes that creativity can change the world and human behaviors to bring about positive enlightened change on a global level. Yes, I'm optimistic to a fault and a people person.

@Ehline_design

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Heather Pieske

Executive Creative Director - Vox Media

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Heather brings over a decade of experience working across a variety of disciplines within advertising, marketing, and design. She currently leads a team as Executive Creative Director of Vox Creative, Vox Media’s branded content studio. There, she works with producers, writers, designers, directors, and strategists to make videos, articles, documentaries, and podcasts for curious, diverse audiences who are seeking substance from brands that want to stand out amidst the usual noise and clutter of media and advertising. Prior to Vox, Heather helped build the foundation of Virtue, the Creative Agency arm of VICE, in a dual role of Group Creative Director and Head of Design. There, she worked with clients including Lululemon, Park MGM, TRESemme, Seventh Generation, Beats by Dre, Urban Decay, Dove Men+Care, and Google, touching everything from integrated campaigns to TV spots to docuseries, in addition to leading the full rebrand of the agency which rolled out globally in 2018.

@hpieske

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Marin Moran

Post Production Lead - SiriusXM/Pandora

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Marin is Post Production Lead at SiriusXM/Pandora, and oversees post workflows and systems across video, audio, design, MGFX, and photography for marketing, brand, events, and sales content for video and live music recording initiatives. She’s worked in radio, music and audio storytelling for over 15 years. Her favorite condiment is buffalo sauce.

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Mashama Thompson

Creative Director - 510media

View Bio

Mashama is Co-founder and Creative Director of 510media, a creative and brand strategy studio based in Oakland, California. Over the past fifteen years, he has operated as the Chief Brand Strategist, leading both creative and strategic teams in the physical and digital space, across a variety of industries. His work is driven by a simple thesis: create for humans through simple, elegant, engaging, human-centric design, that amplifies emotion to drive behavior and people to value. In addition, he teaches a course he developed called ‘PLAY Sessions: Unlocking Brand and Behavior’, as well as guest lectures on the link between Branding, Evolution, Emotions and Behavior. Mashama has also served on the Adobe Design Awards panel for 5 years, working directly with the future leaders of design.

@dope_n_genius

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Pat Law

Founder - GOODSTUPH

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Pat Law is the founder of GOODSTUPH, a 8-time Social Media Agency of the Year. Named one of Singapore’s Most Influential Creative Directors since 2017, Pat’s works have been recognised and featured on leading international publications from The New York Times to Fast Company.

@patlaw

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Richard Irving

Creative Director - Hollister Co.

View Bio

With a degree in Graphic Design from Central Saint Martins, London and 16-years of design and leadership experience, I currently lead and mentor a talented team of multi-disciplined designers. We develop best-in-class, high-performing, innovative creative across all channels including Brand Media, Social, Online and In-Store Marketing within all regions including US, EMEA and APAC. As a mentor and creative ambassador, I work with Adobe, The One Club, Re:create, Clear Water, and art colleges around the world to mentor students and share my extensive knowledge with the next generation of creative talent.

@brit_chard

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Sonja Hernandez

Manager, User Experience Design - Adobe

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Sonja Hernandez leads the Brand and Icons design teams at Adobe, who design the brand architecture, product logos, splash screens, and the in-app workflow icons that appear in all of Adobe's desktop software and mobile products. She also creates environmental graphics and large-scale art pieces for Adobe offices around the world, and speaks about Branding at conferences and creative events. Outside of Adobe, Sonja teaches Graphic Design and Typography at California College of the Arts in San Francisco, letters and designs typefaces, and can often be found hiking in the Berkeley hills. Sonja is a holds a BFA Studio Art from Simmons College, studied Graphic Design at California College of the Arts, and has a post-graduate certificate in Typeface Design from Cooper Union. @supersonja

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Yiying Lu

Founder & Creative Director - Yiying Lu Studio

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Born in Shanghai China, educated in Sydney Australia and London UK, currently based in San Francisco, Yiying Lu is an award-winning artist, entrepreneur, global educator, and bilingual TEDx speaker. She was named one of the Fast Company's Most Creative People in Business, Microsoft's "Top 10 Emerging Leader in Innovation", and a "Shorty Awards" in Design. Yiying speaks about Cross-Cultural Design, Creativity & Innovation in English and Chinese, at conferences such as TEDx, SXSW and Adobe MAX. She has created iconic art and campaigns for brands from Disney to Microsoft, and built brands for hundreds of companies during her time as a creative director at 500Startups. She is also the artist behind the Dumpling Emoji and the "Twitter Fail Whale" and the Chinese paper-cut style Mickey Mouse for Disneyland Shanghai. Her life purpose is being the bridge between Art & Tech, Business & Culture, Work & Life, and East & West.

@yiyinglu

Presented with the Support of the Adobe Student Community

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